To help men diagnosed with the prostate cancer lead healthy and productive lives by offering unbiased information, peer counseling, fellowship, and emotional support.
- To increase public awareness of the threat of prostate cancer, and emphasize the need for men to have annual check-ups for early detection, diagnosis, and treatment.
- To advocate for greater public and private funding for medical research into the causes of and treatments for prostate cancer.
- To encourage open discussion about prostate cancer by men and their families. To suggest women encourage men of the need for check-ups annually or as recommended by a physician.